Work in progressOctober 2026Some section links may be broken or include placeholder copy.

Janey’s Work

Case studies The Browser Company

Turning "word of mouth" into a repeatable member-communications system

Designing the templates, guidelines, and workflow behind weekly member updates and visual release notes for over 500,000 Arc Browser users across macOS, iOS, and Windows.

Client
The Browser Company
Role
Content Strategist and Content Designer
Timeframe
Contract, 2024
Disciplines
Content management, Content operations, Editorial, Release notes
The Arc for Windows 2023/2024 release notes page, with a search bar, a Download Arc button, and a list of release dates.
Editorial and member content: Arc for Windows release notes, part of the weekly release-notes system.

Context

The Browser Company of New York (BCNY) is a startup developing browsers that streamline tedious tasks and incorporate AI. Its mobile app, Arc Search, features an AI-driven search that compiles results from several sources instead of ranking pages by SEO, like Google Search does.

When I joined, the team was focused on shipping its latest browser. Member communications and editorial review relied on whoever had time, and the audience had grown past half a million people.

The work

  • A member update workflow

    I designed and implemented templates and guidelines for member communications, so updates could ship on a predictable cadence instead of relying on whoever had time. That included weekly update emails and targeted invitations, like asking members who had requested Windows 10 support to test it early as Arc Early Birds.

    A test send of the "You’re invited to Arc Early Birds for Windows 10" member email from The Browser Company

  • One release-notes process for three platforms

    I created the process and template for release notes, then drafted, staged, and published them weekly for over 500,000 members across iOS, macOS, and Windows. Full text notes for every release live in one Resource Center hub.

    The Arc Release Notes hub, listing release notes by year for Arc for macOS, Arc Search for iOS, and Arc for Windows

  • Easel: a visual release-notes template

    Visual release notes were built in Arc’s Easel. I put together Easel Standards, an 8-bit starter pack of assets (general computer, icon, Windows, macOS and iOS, Arc Browser, podcast, and just-for-fun sets) with export settings, so each week’s notes could be assembled quickly and still look like Arc.

    The Easel Standards board: an 8-bit starter pack of assets grouped into general computer, icon, Windows, macOS and iOS, Arc Browser, podcast, and just-for-fun sets

  • Staging media for every medium

    Member updates included visuals like GIFs. Most of the ones I staged show a single, simple gesture, so viewers could focus on the feature without distraction.

    An iPhone 15 Pro mockup being staged and animated in Rotato for a hidden-tips GIF

  • Ghostwriting, AI chatbot macros, and resource articles

    I reviewed and refined templates and macros for the Resource Center AI chatbot (Archie), and collaborated on blog posts and marketing pages. Most notably: the Arc Search landing page and the “Our favorite hidden features in Arc Search” blog post.

    The "Our favorite hidden features in Arc Search" blog post, with a Top 5 hidden features video and App Store screenshots

Outcomes

  • 500k+members reached by weekly updates
  • 3platforms covered by one release-notes process

See it live

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